About
Oohjacquelina
Handcrafted Jewelry Designed
to Be Worn Every Day
Founded by artist and designer Jacquelyn Wells in 2010, Oohjacquelina is a Boston-based jewelry brand creating handcrafted pieces that celebrate everyday moments and meaningful memories.
What began as a childhood love of making jewelry from her great-aunt's vintage collection grew into a lifelong passion for metalsmithing, craftsmanship, and timeless design.
Before graduating from Northeastern University, Jacquelyn launched Oohjacquelina with the vision of creating high quality yet affordable jewelry that people would wear and cherish for years not just for a season.
Today, every collection reflects that same philosophy: beautiful, versatile jewelry designed to become part of your everyday life, and worn for special moments as well.
Crafted with Purpose
Every piece is thoughtfully designed with quality and longevity in mind.
Choose Your Style
Every piece is crafted by our small team using carefully selected materials, including Sterling Silver, 14K Gold Fill, Solid Gold, Freshwater Pearls, Semi-Precious Gemstones, and Swarovski Crystals. Our jewelry is hypoallergenic, waterproof and made to last for years to come. We also offer custom designs.
Recognized Around the World
Oohjacquelina has been featured by some of the world's leading fashion and bridal publications, including
Meet the Team
Naomi Oka
Meet Oohjacq’s General Manager! You may have seen her doing permanent jewelry @bostonpublicmarket or perhaps she custom made you a necklace on the spot! As a child Naomi grew up collecting rocks and stringing plastic pony beads for fun. She decided to continue her passion in craft by pursuing a bachelor’s degree in Jewelry/Metalsmithing at MassArt, where she fell in love with lapidary and using the pulse arc welder. It allowed her to make whimsical pieces with hidden mechanisms using hand polished gemstones. After graduating she gained experience in using machine & laser engraver, as well as CAD. She grew appreciation for working with machinery and technology in the process of jewelry making.
Rithiga Vijayakumar
Meet Rithi, the person behind much of oohjacquelina’s digital world. From our website and online shopping experience to marketing, content, and everything in between, she works closely with Jacquelyn to bring the oohjacquelina experience beyond our Boston Public Market booth.
With a background in design and a Master’s degree from Northeastern University, Rithi brings together creativity, strategy, and a love for building brands. You’ll find her working behind the scenes on our website, planning content, developing campaigns, finding new ways to help small business grow.
And if you stop by Boston Public Market, there’s a good chance you’ll see her there too! Probably filming content, talking about jewelry, or working on her laptop.
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Whether you're looking for a meaningful gift, creating a custom piece, or marking a special occasion with permanent jewelry, we're here to help you find something uniquely yours.
